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Routine Decisions

45% of the decisions we make DAILY are out of routine.   “Champions are made from something they have deep inside them, a desire, a vision.  They have to have last-minute stamina, they have to be a little faster, they have to have the skill and the will.  But the...

Coach Joe’s #mytransformation

“My Transformation” Lucky Number 15. Time to get focused!  Summer used to be my time to focus on training and put some hardcore work in. Now being the gyms busy season and having a 1-year old at home, there was little time to train. As the dust has settles, and we are...

Gym Owners Cheat Sheet

What’s Up Strength Entrepreneurs?! If you have been following my Instagram account (@coachjoestrong) you might have seen my 22 Pro-Tips for gym owners.  There I gave a quick synopsis on 22 key ideas toward running a better gym business.  We cover all of these topics...

Why We Coach

What motivates you? Is it to look good? To help you with everyday tasks like moving furniture or playing with the kids? Is it to become strong or to relive the glory days? Whatever your “why” is, you need to remember it, hold onto it, and keep it sacred. When...

Why Gyms Fail

Ten years ago, the “box gym” space was uncrowded as CrossFit was in its infancy and the big “globo gyms” ruled the fitness world. Underground warehouse style box gyms started popping up everywhere and it seemed like anyone with a few thousand dollars could open their...