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Home » Blog » Business Of Strength » Are You Planning To Fail?

Are You Planning To Fail?

03/12/2019 by varsityhousegym

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Are You Planning To Fail?
Just over a decade ago, the “box gym” space was uncrowded with CrossFit in its infancy, no Orange Theory, no F45, no Cycle Bar, and the big Globo Gyms ruled the fitness world.  However, underground warehouse style box gyms were popping up everywhere and it seemed like anyone with a few thousand dollars could open their very own gym.

Times have certainly changed!

Because of that, so has the culture of the gym industry.  As the box gym space becomes more competitive only those with the best business models will be left standing.

Today, consumers want the best, even from their local box. 

To stay competitive in today’s market you need to be firing on all cylinders.  You not only must have a great training product, but an amazing community, top-notch customer experience, and the business systems to support your growing gym.

Because of this the market has retracted a bit in the last couple of years.  In 2015, CrossFit opened roughly 2600 new affiliate gyms, their best year ever, but in 2016 there was a drastic drop off and their numbers plunged to only around 1500 new gyms.  Now they are going through a MAJOR rebrand as they attempt to make their brand more “user friendly” …

WHY?

whygymsfail

According to Forbes.com here are the top five reasons private “Box” gyms fail:

#5 – Lack of Professionalism – Many who open gyms do it for the passion.  They fell in love with training for whatever reason but have little to no “real” business experience.  They lack the business professionalism needed to run a company.  They often mistake running a gym for running a business.

#4 – No Retention Strategies – Once you get a client you must consistently engage with them.  Emails, social media, thank you cards, phone calls, and client events should all be part of a good client communication system.  Failing to do so means the client feels disconnected from your community and your tribe lacks loyalty.

#3 – No Unique Brand or Niche – Even though we are talking about training and there are not too many NEW things in terms of the Xs and Ox or training, how you package it all together makes a BIG deal.  You want to be in a category of ONE in your local community.  Be the best at something…fat loss, performance, baseball, something that set you apart.  Combine that with great brand, core values and mission and you’ll have a powerful combo.

#2 – Lack of Leadership – Leadership in business is a skill just like learning to train.  If you do not cultivate this skill it will be difficult to grow your business.  How will you direct a team of employees with no leadership? Spend time learning how to motivate, cultivate, and delegate to your employees.

#1 – No Well-Defined Marketing, Sales, or Operational Systems – This is a big one!  Imagine if Apple or Microsoft ran their companies by the seat of their pants?  Reacting to every little internal and external change is no way to grow and scale a business.  Every company, no matter the size, needs to have a plan to execute.  Marketing, Sales, HR, Finances, even your training should all have a system.  This allows you to focus on the big-ticket items knowing there are systems to follow and that you can delegate work to your team.

If you’re failing into any of these areas, don’t worry, we did too for the first 5 years in business. Then we got smart. We outsourced, hired help, and got serious about turning our passion into a “real business.”

I look forward to working with you soon.

Stay Strong,
– Joe Riggio

CONNECT WITH JOE RIGGIO


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jriggio@varsityhousegym.com

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@coachjoestrong

Filed Under: Business Of Strength

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Varsity House Gym
www.varsityhousegym.com
201-767-1305
337 Blaisdell Road
Orangeburg, NY 10962

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too notch facility coaches and support staff. great hot athletes and... adults of all ages. don't be shy give it a try free workout Oct 26read more
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You cannot find a better environment or better coaching staff. This place... is built on training athletes but they also run amazing programs for anyone that want's to improve their physical fitness.read more
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Melody Carl Brennan
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Life changing! That is what the Varsity has been for me! Don't fear this... type of workout and training. You won't believe what you can do under the guidance of their trainers and nutritionist! Best bunch of people you will ever meet!read more
Anthony Milone
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2017-12-19T16:51:54+0000
Varsity House Gym's expertise in strength and conditioning combined with... their professionalism, a welcoming environment, among other things, are the reasons why they are the best in the business. They have been family ever since joining 10 years ago.read more
Jed Limmer
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Matt Goodman
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Gina Lorefice-Angyal
Gina Lorefice-Angyal
2017-10-18T23:22:58+0000
This place is awesome I’m doing exercises and workouts that I’ve never... done in my life. All the coaches and staff are very caring. everybody’s good positive energy. Coaches make sure you’re feeling good coaches make sure you having no pain or any difficulty. Getting into the best shape I’ve ever been inread more
Dan Krystyniak
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Jacob Graham
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This place is world class! Unbeatable atmosphere and a epic bunch of... coaches!read more
Michele Mazzone
Michele Mazzone
2017-07-29T13:16:55+0000
I can't quite put my finger on why Varsity house sets themselves apart... from other gyms ...They just do!Great motivating owners and staff .Individual and group goals,fun challenges ,and RESULTS!!read more
Peg Carley DeGennaro
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John Tringali
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Shani Zelinger-Bernhaut
2017-04-23T01:41:45+0000
Varsity house is great place to work out. Regardless if you a beginner or... with experience. The team are professional and knowledgeable .read more
Jill Pacelli
Jill Pacelli
2017-04-16T13:07:00+0000
There is a great energy inside and outside of Varsity House! The coaches... care about each member as they are the only member in the gym. Coach Simone is one of the best one-on-one personal trainers I've worked with and I look forward to completing the 6WC and exceeding My goals!read more
Howard Cohen
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Stefani Toonkel Greenspan
Stefani Toonkel Greenspan
2017-03-13T23:58:42+0000
Best gym experience! Love the coaches, staff, VH community and the... workouts! I'm always sore in a good way :)read more
Kelseyy Elizabeth
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Tasha Blasi Pannuzzo
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2017-03-13T23:44:17+0000
Love the community/family feeling, the tough workouts where I feel like a... real athlete, and not needing to sign up for classes!!read more
Jennifer Novembre Cohen
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2017-03-13T23:33:34+0000
Bernardo Charles
Bernardo Charles
2017-03-12T11:57:42+0000
Kevin Kohan
Kevin Kohan
2017-03-10T16:45:39+0000
Being Gym business owners ourselves we have been to many training... facilities around the country. Varsity House is hands down most knowledgeable, best customer service, and has the top strength and conditioning specialists around! Thank you VH for a great experience at your #businessofstrength mentorship!read more
Matthew Dunn
Matthew Dunn
2017-01-26T23:38:20+0000
Kevin Gregory
Kevin Gregory
2016-12-31T13:23:39+0000
I've worked out at a number of different gyms, but varsity house is... different. Guidance, encouragement and motivation are the traits that set this gym apart from your typical gym. Happy to have made this investment in my healthread more
Kerry Ann Flahive
Kerry Ann Flahive
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Unique training experience that will take you out of your comfort zone... -kick your but and make you glad you came.read more
Anne Reilly
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Best training facility in the country! Built by athletes, for athletes...
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BEST gym around! Won't find any other that compares!
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Joseph Derienzo
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Great place for a work out before sleep snore...
Nicholas Rodriguez
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